Trisca Scott-Branagan, Head of Marketing, Institutional, ANZ Bank
“The Marketing profession is on an exponential path of transformation. Customers’ expectations are forever changing and becoming more sophisticated, technology enhancements need to be deciphered to drive deeper customer engagement and Marketing professionals are increasingly being asked to deliver greater results with less. Leading your organisation, your team, and yourself through these changes isn’t a simple or easy path. But the journey is highly rewarding for those willing to take it on.”
This session from Trisca at the 7th Annual CXO Leaders Summit Australia explored some of the proven approaches modern-day marketers can apply to be successful, it also faced into the harder challenges that you will need to address in order to transform how your organisation leverages marketing to deliver greater customer experiences and delivers tangible business outcomes.
ABOUT TRISCA SCOTT-BRANAGAN
Awarded Marketing Executive of the Year by CEO Magazine Executive Awards 2017; and ranked the #5 most innovative CMO in Australia by the CMO Council in 2017 (#7 in 2016; #16 in 2015). Trisca is a passionate senior executive and developer of great talent, with over 20 years’ experience in B2C and B2B marketing and business development across the financial, education, health and professional services sectors. She has extensive experience in global, regional and national roles within large, complex matrix organisations across America, Asia and Australia.
Particular areas of strength include:
– Designer of global business strategies, practical operating models, marketing campaigns and business development programs;
– Translator and communicator of complex concepts;
– Leader and collaborator of disparate teams;
– Implementer of transformational change; and
– Driver of revenue growth and productivity across multiple disciplines, geographies and business units.
Trisca is passionate about getting the best out of the people she works with, new technologies that drive greater impact and extended market reach, stronger client and customer relationships, and superior revenue growth