Mark Teperson, Chief Digital Officer at Accent Group Limited delivered a presentation around “Driving business transformation in the age of the channel-less customer”
During this session, Mark:
- Explored key changes in consumer and demographic trends influencing purchase behavior
- Identified the strategies that are driving business growth in a shifting landscape
- Shared the strategic blueprint Accent Group developed to drive business transformation and re-imagine customer experience
- Discussed critical success factors in driving business transformation
ABOUT MARK TEPERSON
Mark is the Chief Digital Officer of Accent Group Ltd, Australia’s largest footwear retailer with over 445 stores across Australia & New Zealand. Mark has extensive experience in a variety of retail disciplines including Merchandise, Marketing, eCommerce, CRM, and Omni-channel retail. Mark has developed a reputation as a change agent, leading several high-profile change management and strategic projects at Accent Group through digitising the organisation and re-imagining retail. He is responsible for the Group Digital Strategy and execution for 9 retail and wholesale brands including, The Athlete’s Foot, Platypus, HypeDC, Skechers, Vans, Timberland, Merrell, Sperry, Saucony & CAT. Mark holds a Masters of Management and MBA from MGSM, and is a non-executive director of not-for-profit board.