Embedding a CX Culture – Audi’s Journey

Joshua Wood, Director of CX and Digital Innovation, Audi Australia

Like many industries, automotive is going through rapid change. The evolution of vehicle connectivity, on-demand mobility services and the electrification of vehicles are shaking up the industry, however it is the changes in customer expectations driven by experiences outside the automotive industry, that are having the biggest impact.

In this session on day 2 of the CXO Leaders Summit Australia, Joshua Wood (Director of CX & Digital Innovation at Audi Australia) explored how to use data to shine a light on the true customer experience and then how to use those findings to drive business accountability and ultimately a lasting CX culture.

ABOUT JOSHUA WOOD 

Joshua Wood is the Director of customer experience, digital & connectivity platforms and Innovative projects at Audi Australia.
Headquartered in Ingolstadt, Germany, Audi has a history of sportiness, sophistication and progressiveness that spans over a century. Vorsprung durch Technik – advancement through technology – is at the heart of Audi’s business.
Audi pride themselves on customer delight and corporate responsibility. That passion extends to their employees: the Audi Australia family. They are determined that Audi Australia remains a destination employer with a strong, open and inclusive professional culture by encouraging creativity and innovation at every level.

X

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed a leo quis purus feugiat facilisis. Interdum et malesuada fames ac ante ipsum primis in faucibus. Aliquam quis elit tristique, efficitur enim viverra, consequat odio. Duis porta ipsum ut magna dignissim vestibulum. Ut finibus augue nec mi maximus, nec laoreet arcu sagittis. Fusce pellentesque ipsum non lobortis bibendum. Sed consectetur dolor et ligula venenatis facilisis.

http://ohsleaders.com.au/

X

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed a leo quis purus feugiat facilisis. Interdum et malesuada fames ac ante ipsum primis in faucibus. Aliquam quis elit tristique, efficitur enim viverra, consequat odio. Duis porta ipsum ut magna dignissim vestibulum. Ut finibus augue nec mi maximus, nec laoreet arcu sagittis. Fusce pellentesque ipsum non lobortis bibendum. Sed consectetur dolor et ligula venenatis facilisis.

http://ohsleaders.com.au/

X

x
x
Top of Page