70% of Marketing Automation Projects Fail. How to Avoid Yours Becoming a Statistic?

Mal Chia, Digital Marketing Specialist | Head of Operations, Ryderwear/PUSHH

Marketing Automation is one of the biggest opportunities for many marketers. Done right, it can accelerate growth and help your funnel perform more efficiently. But done wrong, and it can become an albatross sucking up valuable time and resources. With four enterprise-wide implementations under his belt, in this roundtable discussion, the audience found out the lessons that Mal has learnt about how not to f it up.

ABOUT MAL CHIA 

Mal Chia is a Full-stack senior marketing leader and technologist. Mal builds high-performance marketing teams that accelerate growth and scale quickly.

Mal helped launch Uber and UberEATS in A/NZ leading an agile marketing and operations team at the world’s most valuable tech startup. Mal was last at MyBudget, helping to create the future of money in an equally dynamic environment as the head of marketing and digital and has now taken a new position as the Digital Marketing Specialist/Head of Operations for Ryderwear/PUSHH. Mal advises and mentors startups on business strategy, process improvement and marketing.

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http://ohsleaders.com.au/

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http://ohsleaders.com.au/

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