Managing Digital Disruption And Transformation In A Traditional Retail Business

Louise Cummins, Marketing and Digital Director, H&R Block

Louise Cummins, the Marketing and Digital Director of H&R Block discussed during her around the table session at the CXO Leaders Summit the topic of digital disruption that is impacting all business. Not only how the consumers and businesses engage with the technology, but also how it drives innovation and demands new cultural behaviours. She also shared insight on how they at H&R Block are managing digital transformational opportunities and challenges – from digitalisation of the government, moving more omni-channel environment and managing the cultural change of a more conservative and older workforce.

ABOUT LOUISE CUMMINS
Louise is the Marketing and Digital Director at H&R Block Australia, and has over two decades of experience working across a range of industries including finance, technology, entertainment, healthcare and telecommunications.

Her managerial versatility, combined with her commitment to pioneering strategy and passion for innovation, has made her an award-winning industry leader who thinks outside the box – consistently delivering clear and measurable results.

Louise shares her knowledge and expertise by acting as a mentor and leader, both within her company and within the marketing industry. She has also extended her successes in the corporate world with consultative and governance roles for not-for-profit organisations.

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http://ohsleaders.com.au/

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http://ohsleaders.com.au/

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