Marketing to young Australians – has everything changed?’ what’s old is new again?

Lachlan Davidson, Head of Marketing Home Owners and Insurance and Sheena Sudra, Head of Emerging Segment Marketing, both at NAB, closed the CXO Leaders Summit with a presentation on “Marketing to young Australians – has everything changed?’ what’s old is new again?”

We live in an age of our customers providing more data and signals than ever before. Those same customers are indicating a decline in trust in organisations. So has the way we need to market changed? Or do the foundational principles of marketing hold true?

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http://ohsleaders.com.au/

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http://ohsleaders.com.au/

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