Lachlan Davidson, Head of Marketing Home Owners and Insurance and Sheena Sudra, Head of Emerging Segment Marketing, both at NAB, closed the CXO Leaders Summit with a presentation on “Marketing to young Australians – has everything changed?’ what’s old is new again?”
We live in an age of our customers providing more data and signals than ever before. Those same customers are indicating a decline in trust in organisations. So has the way we need to market changed? Or do the foundational principles of marketing hold true?