Understanding and Catering to Millennials and Gen Z

Natasha Ritz, Head of Marketing & Communications, Parcelpoint

 

This roundtable at the CXO Leaders Summit Australia touched on trends around millennials, gen z and how we can best serve them as customers. Natasha discussed successes and challenges she faces. Expectations and how to overdeliver! She shared ideas by work shopping together with the attendees ways to create connections and lasting memories.

ABOUT NATASHA RITZ 

Natasha is a passionate story-teller, with a love of retail, marketing and creating amazing customer experiences. Today, Natasha has worked in sales, marketing and retail both agency side and in-house for a variety of brands in fashion, beauty and lifestyle. She has worked in startup right through to enterprise.

Most recently she finished up a 4-year stint as the Brand Lead for LUSH Cosmetics Australasia, leading the brand communications team to deliver regional campaigns from the globally viral Naked campaign to supporting marriage equality, the #bringthemhere campaigns and many more.

Natasha’s more recent role steps her into the solution provider side of retail as the Head of Marketing & Communications for tech and logistics startup, Parcelpoint where she is kicking off their marketing efforts. She has started her journey by supporting a complete rebrand for the business will look to take the brand to new heights with the launch of social media presence, PR activity, internal marketing and engagement for both B2B and B2C.

Overall, she is a hands-on team leader and a jack of all trades when it comes to marketing with her skills spanning; eCommerce, media and public relations management, crisis management, brand management, customer experience, digital, social media, content marketing, creative, events, call centre management, sales, retailing and people management. She loves building teams that support each other to create incredible customer experience.

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http://ohsleaders.com.au/

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http://ohsleaders.com.au/

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