Rebecca Mangan, Digital Experience Specialist, Sitecore
Rebecca Mangan, the Digital Experience Specialist at Sitecore shared during her 3 step round table discussion at the CXO Leaders Summit the importance of personalisation and how in today’s market there is an increased expectation from customers for personalised experiences from brands. She’s shown how to identify quick win personalisation tactics to improve conversions and ultimately ROI in customer.
“Brands understand that delivering personalised experiences drive loyalty and increase sales. But in a world where we have fragmented legacy systems and siloed marketing applications, where do we start?”
ABOUT REBECCA MANGAN
Rebecca is a results-driven marketer with 9 years of digital experience. She is passionate about creating seamless online experiences across digital products. Her experience spans digital strategy, UX, digital product design and delivery for blue-chip clients such as CommBank, Sunsuper, NRMA, Accor Plus, Nestle, Panasonic and Lion.