Nathan McEwan, Chief Marketing Officer at Stratton Finance, discussed “Sales versus Marketing in 2018 – Are you truly aligned and committed in strategy and execution?”
An age-old topic, littered with collateral damage on both sides and no doubt many missed customer opportunities. All organisations are different, so there is no silver bullet to achieve the utopian genuine alignment, and the engagement models and objectives continue to evolve over time. In 2018 there is an abundance of data, insights and customer feedback at our fingertips to help teams create meaningful strategic and executional alignment.
During this constructive and light-hearted roundtable session, the audience could explore and share experiences building alignment while working closely with Sales or Marketing teams.
ABOUT NATHAN McEWAN
Nathan is an intuitive commercial marketer and business leader, he looks towards the commercial, data and organisational realities over jumping to creative executions. Nathan’s teams say he is an energetic and passionate people leader with a strong bias to action. Building and leading high performing teams which are aligned to strategic and commercial objectives are environments where Nathan is most energized. Nathan’s experience at the core and his passion is in competitive consumer-facing businesses with strategic agendas to leverage big data and digital innovation.