Chief of Digital Marketing and Product, Cash Converters
Alice is a senior marketing and digital specialist with more than 20 years experience working across the Asia Pacific region in a range of leadership roles.
Most recently Alice was the CEO of Interactive Advertising Bureau (IAB) Australia, responsible for the overall management of the IAB with a focus on growing the interactive advertising industry.
During her tenure the online advertising industry grew to become the largest ad segment with 41 percent share of all advertising in Australia (CEASA 2015).
Prior to this she was based in Singapore where Alice held a number of regional roles with WPP Asia Pacific and established a successful track record building digital agency networks. Key roles included:
– Chief Operating Officer Asia Pacific of Group M Interaction overseeing 13 countries. Group M is the parent company of WPP’s Media Agencies including Mindshare, MediaCom, Media Edge and Maxus.
– Managing Director, MOne Asia Pacific bringing together two WPP digital operations – Mindshare’s MDigital and Ogilvy One’s digital media.
Alice is also a regular speaker at industry events and was voted as one of Australia’s top 30 Women in Media in B&T’s Awards in 2014 and 2015.