General Manager, Customer Marketing, News Corp
Brendan Collogan is an award winning and accomplished senior executive with experience across a broad range of industries including banking, retail, insurance and credit cards. He is currently the General Manager, Customer Marketing at News Corp Australia.
Prior to News Corp he was Head of Marketing, Home Ownership at Westpac, tasked to deliver an impactful marketing program to support the banks growth aspirations in the property sector. At Westpac, he established best practice marketing disciplines and the digital capabilities required to execute an integrated and targeted marketing strategy. In 2015, this program was recognised as the best in Australia and in FY16 the group was growing at 1.3x financial system.
Prior to joining the Westpac Group, Brendan was a member of the Executive Leadership team at David Jones Ltd and accountable for their customer relationship marketing, consumer research and analytics programs. During his time he successfully launched three major credit card and led an award winning team to deliver an integrated (single customer view) marketing database across David Jones’ heritage and non-heritage credit card portfolios which became an enabling platform for their loyalty and digital marketing capabilities.
Brendan is a recognised leader and regular speaker on analytics, digital innovation and the integration of consumer insights to inform targeted and integrated marketing programs.