CX Director, Carlton & United Breweries
David Hugget is the Customer Experience Director of Carlton & United Breweries. David has a proven track record of leading change through customer centric design thinking, agile development, UX/UI, digital transformation, eCommerce (B2C & B2B), digital marketing, data, analytics and insights he has used these skills to take underperforming teams on a journey to realise their full potential at companies including adidas, Coca-Cola and in his current role at Carlton & United Breweries (CUB).
Carlton & United Breweries (CUB) brews some of Australia’s most iconic and loved beers, including Victoria Bitter, Carlton Draught, Great Northern, Pure Blonde, Carlton Dry, Melbourne Bitter, Crown Lager, Cascade Premium Light and the Yak Ales. Our stable of brands includes global premium brands such as Corona, Budweiser, Stella Artois, Beck’s, Hoegaarden, Leffe and, our most recent additions, leading craft brands 4 Pines and Pirate Life.
They trace their origins to the mid-nineteenth century when they first brewed Victoria Bitter and even earlier to the Cascade Brewery which was established in 1824 and commenced brewing in Tasmania in 1832. Carlton & United Breweries employ nearly 1,600 people at the five Australian breweries and various offices around Australia. In Australia, CUB is a proud part of the AB InBev family.
CUB is committed to the responsible consumption of alcohol, including working to reduce harmful drinking practices in Australia. CUB was a founding member of DrinkWise and is one of its largest financial contributors.