Head of Marketing, Bank First
Jade is an experienced Strategic Marketing and Communication Manager with a demonstrated history of working in the Financial Services industry. Jade has a balanced background combining 18 years’ experience in Advertising and Marketing together with an MBA. She now heads up the Marketing and Business Development teams for Bank First and enjoys the daily challenge of decoding consumer behaviour within the dynamic world of financial services. Some of Jade’s achievements include re-launching the Liberty Brand, one of the largest African Wealth and Insurance companies across 8 countries, setting up an asset management brand in the UK and the recent rebrand of Victoria Teachers Mutual Bank to Bank first in 2018.
Jade believes that it is always important to give back through social development and education, she was one of the Goldman Sachs 10 000 women entrepreneurship mentors is now an active member of the Australian Marketing Institute and a mentor in the emerging leaders programme. In her spare time, Jade is an avid technocrat and when she is not updating her google home with the latest Wi-Fi gadgets, she has her nose in paper-based old school books.