Jake Shand

Head of Marketing, Burger King

An award winning business leader with a passion for digital and branding with extensive experience in global and regional management.

Diverse career across a variety of industries including retail, fast food, music, media, hospitality and fitness.

Proven track record to deliver increased ROI through business development and innovative strategy.

Experienced in the management of cross-channel Digital and Direct Marketing programmes, including Pay Per Click, SEO, Affiliate, Partnerships, Online Display, PR, Social Media, Acquisition, email marketing, Online Communities, Direct Mail, and Marketing Automation as well as in-depth experience in all marketing production, able to communicate in a cross-functional environment.

Passionate about new media and technologies, branded content marketing methods, experiential activation practices and developing talent in my teams.

A design mindset utilising insight and cultural relevance to increase brand awareness, improve growth sales and bring joy and happiness to customers’ lives.

Areas of Expertise

Team Building & Leadership
Strategy & Proposition
Digital/Direct/Inbound
Business Development
Social/PR
Brand Development
Content Strategy
Experiential Marketing
Agency Management
Creative Development
Production Methods
Music/Audio File/DJ