Jo is the Chief Marketing Officer at UBank joining the team in early 2015. Leading a team of brand, marketing and PR professionals, she spearheaded the bank’s recent rebrand in January this year, and has helped cement UBank’s place in the financial services market as being ‘Just the Bank you Need’. Jo has extensive experience in marketing, communications and change management and is known for her ‘out of the box thinking’. She is equally as passionate about mentoring and empowering the leaders of tomorrow. Dedicating her time to help guide and educate the next generation of marketers by sharing not just best practice; but “next practice”.