Kevin Wordon

Head of Customer Strategy, Marketo, an Adobe Company

Kevin Wordon leads Marketo’s Strategic Consulting services across Australia and New Zealand, helping businesses transform their sales and marketing practices.

Kevin has held a number of high profile leadership roles in marketing, digital, IT, technology and customer experience across world renowned organisations including Retail Food Group, Flight Centre Travel Group, City Beach, Eagle Boys Pizza, Westfield and Macquarie Leisure.

Kevin is an internationally recognized leader in his field and joined Marketo from Retail Food Group where he was Chief Digital Officer, a global role spanning eight consumer brands and commercial businesses. Prior to RFG, Kevin worked for Flight Centre Travel Group as their Global Head of Digital, spearheading digital transformation for the company’s eight corporate brands.

Kevin has been responsible for delivering a number of multi-million dollar projects including enterprise digital and marketing transformation, business critical IT and digital projects, one of Australia’s largest customer research programs, large scale loyalty projects, and the rollout of marketing technology globally across 11 countries. Kevin has also delivered more than 140 digital platforms globally across his career, including 121 websites, 8 ecommerce platforms and 11 mobile applications.