Lara Thom

Chief Marketing Officer, Guzman y Gomez Mexican Taqueria

A leading Mexican food franchise has named its new chief marketing officer.

Healthy Mexican fast food chain Guzman y Gomez (GYG), has appointed a new chief marketing officer; Lara Thom.

“Thom is industry leading talent who can leverage the GYG story with our customers in a disruptive way and with technology at the heart of it,” said CEO ANZ Mark Hawthorne.

“In ten years, GYG has opened 79 taquerias in Australia, as well as five in Singapore and four in Japan. We’re not slowing down, with plans to open 20 more across Australia in 2017 and most will be drive through (models).

“As we grow, we’re adding new members of the GYG family who understand and share our vision for serving Australians healthy, quality food that can be just as quick and convenient as fast food. Lara has the perfect combination of digital know-how, food expertise and personality to help make GYG the industry leader,” he added.

Thom joins GYG after a working for Vittoria Food & Beverage and as the founder of digital agency Be.Interactive which was sold to Salmat in 2010.

“Anyone who has spent more than a few seconds speaking with GYG founders, Steven Marks and Robert Hazan & CEO Mark Hawthorne will understand why I have joined GYG,” said Thom.

“Their uncompromising approach to quality, entrepreneurial spirit, founder led passion, agility and operational expertise are a rare combination.

“The commitment GYG has to serving healthy, real food in a fast food industry is unrivalled, it’s a story we can’t wait to tell,” she continued.