Lee Tonitto

Chief Executive Officer, Australian Marketing Institute

Lee Tonitto is the Chief Executive Officer at the Australian Marketing Institute (AMI), Australia’s peak marketing membership body.

With a career spanning 30 years in marketing and distribution roles, Lee has represented major brands such as Unilever, Revlon, AMP and the Commonwealth Bank’s Count Financial.

Lee is a highly awarded marketer with strengths in brand management, customer value, distribution, and business strategy. She is considered a marketing thought leader and has served the marketing profession through contributions to industry and professional associations. Lee was a Chair of the Australian Marketing Institute and has previously served on the Board. She has also provided leadership and service to the Australian Association of National Advertisers, the Australian Direct Marketing Association, and a leading Financial Services Professional Association.

A specialist in identifying and solving complex enterprise-wide business issues, Lee is a business catalyst. Lee’s significant capability includes strategy, brand, marketing, distribution, operational performance improvement, and business transformation. Lee is also a passionate content marketer and marketing profession commentator.