Linnea Andersson

Director of Customer Experience and Brand, ANZ Wealth

Linnea is an experienced leader with a distinct focus on the intersection of people, design and technology to transform organisations and create meaningful customer outcomes.

A key aspect of her philosophy is fostering a human-centric culture, led by experience principles, to deliver tangible business value and delight customers.

As the Director of Customer Experience & Brand at ANZ Wealth her responsibilities cover Experience Design, Brand & Advertising across strategic customer segments, distribution channels and product lines – including Advice, Insurance, Investment and Superannuation.

Linnea has extensive experience working with Australia’s leading organisations to shape and implement services and digital solutions that deliver against business strategy and customer expectations. She has successfully built and led operational teams as well as led numerous enterprise digital initiatives from strategy through to delivery. Her industry experience includes Financial Services, Telecommunications, Tourism and Retail.