Deputy Chair - Board Director, Australian Marketing Institute
A senior business and marketing executive and accomplished leader with more than 25 years’ experience across multiple industries including financial services, banking, retail, Government, education and NFPs. Lynda has strong strategic experience and commercial acumen, and bring a distinctive capability to synthesise consumer insights and trends to develop compelling brands and value propositions that provide customer solutions across the customer journey in a channel-neutral approach, to create impact, value and advocacy whilst delivering on key business objectives.
As a passionate and innovative marketer she is adept at integrating emerging technologies, channels and trends with the more traditional, whilst simultaneously considering both the marketplace and customer, to achieve positive results and a sustainable competitive advantage.
Currently Deputy Chair of the Australian Marketing Institute, Lynda has a solid reputation as someone who is adept at influencing and negotiating to effectively get things done across all levels of an organisation including Boards and executive teams, even in complex and challenging environments, whilst simultaneously building collaborative and productive relationships and high-performing teams.