Mitchell Mackay

Marketing Director, Ansell

A global, commercial marketing executive with a record of delivering for Mercedes-Benz, Ansell and professional services consultancies. Committed to marketing earning the right to define and project the customer experience as the primary driver of competitive advantage. Featured by the magazine CMO Australia in both their 2015 and 2016 rankings of the nation’s top 50 marketers.

Strengths:

• Ensuring that the customer experience is the pivotal, profit-generating differentiator
• Conducting customer-first, sales & marketing orchestras
• Creating measurable and sustainable demand management engines
• Generating leads, nurturing customers and influencing recurring revenues
• Blending sales, marketing, service, CRM, marketing automation and digital
• Cultivating purpose and impact
• Developing high-performance teams and relationships
• Harvesting data and translating insights into action

Business technology literate:

• CRM (Customer Relationship Management) platforms: Salesforce.com, MS Dynamics …
• Marketing automation: Marketo, plus Adobe’s, IBM’s, Oracle’s & SFDC’s Marketing Clouds …
• Content marketing engines: Kapost, Simple, Percolate …
• CMS (website content management systems): Sitecore, WordPress, Drupal …
• Digital marketing: SEO, SEM, Social, PPC and Affiliate.
• Digital commerce: Magento, Apptus, Salesforce.com Commerce Cloud, SAP Hybris …
• And new-generation business intelligence platforms: Tableau, Power BI …