General Manager - Marketing and Sales, Village Roadshow
Mo has over 15 years of marketing & business development experience working across some of Australia’s leading entertainment & media brands. He has been recognized as one of the Top 50 most innovative marketers in Australia for the last two years running (#8 in 2017) in the CMO50 rankings for his data-driven approach to entertainment marketing and the evolution of customer experience.
Since 2013, as General Manager of Sales & Marketing at Village Cinemas Australia, Mo has been a key member of the executive team and is responsible for steering business strategies spanning across customer data & loyalty, e-commerce, customer experience, commercial partnerships, B2B & B2C retail, and brand. He has successfully partnered with the wider executive team to effectively execute both in a leadership and stakeholder capacity driving innovation and growth.
In his time at Village, Mo has successfully pioneered new cinema concepts including Australia’s first dedicated kids cinema, partnered with technology teams to introduce in-seat food ordering via mobile phones, placed Village Gold Class gift cards amidst the top 5 gift cards in Australia, and rebuilt and relaunched the loyalty program, and delivered category first partnerships with global brands such as BMW and Mastercard.
He has had a diverse career working across traditional and digital marketing roles, which has provided him with unique opportunities to seamlessly fuse digital, social media, & traditional marketing techniques and deliver market‐first customer engagement programs, such as Radio Free by Virgin Mobile (Australia’s first 100% crowd‐sourced digital radio station), and Unhatched (Nova Fm, The Comedy Channel and YouTube’s collective search for the country’s funniest short‐form comedian).
Mo has lived across multiple continents and still has deep-seated family ties in Asia, North America and Australia. His deep understanding of cultures & diversity allows him to readily connect brands & products with diverse audiences.
Mo is always looking for opportunities to be challenged, to learn and to grow.