General Manager, Marketing & Sales, BIG4 Holiday Parks
A customer focused executive with over 15 years experience presently overseeing commercial & customer experience strategies for Australia’s leading Holiday Parks brand with over 180 locations across Australia.
Mo has been recognized as one of Australia’s Top 50 most innovative marketers for the last three years running in the CMO50 rankings for his data driven approach to marketing and the evolution of customer experience.
A diverse career working across traditional and digital roles, has developed an in depth knowledge & understanding of offline & online functions.
Highly skilled in business development, customer loyalty & experience programs, marketing analytics, enterprise CRM, e-commerce, omnichannel retail, B2B & B2C retail, media management, sponsorship sales & corporate partnerships, multicultural marketing, sales & marketing strategy development, and execution.
Agency, Media Owner, & Client side experience. Mo is always looking for opportunities to be challenged, to learn, and to grow.