Nicole McInnes

Chief Marketing Officer, OVO

An intuitive executive leader, with a unique background from award-winning creative to ROI-driven digital marketing, I combine strong, analytically-based commercial acumen with whimsical ways to inspire teams and consumer action.

Equally comfortable strategic as hands-on, I foster an environment driven by curiosity, accountability and collaboration. Clearly defining shared goals and an inspiring vision, I engender engagement by ensuring that people clearly understand the link between their daily contributions, the team culture and business growth.

My 23 year career has evolved from creative roles to senior executive leadership at several digital companies. My experience includes senior Management and Marketing roles at Dell, Amex, Pandora Music, eHarmony, Woolworths and now OVO, managing P&Ls and delivering exceptional returns on investment on annual marketing budgets of up to $60m.