Russell Schulman

Head of Marketing and eCommerce, Krispy Kreme

Senior executive with an extensive range of digital and offline marketing, business management and e-Commerce experience.

– Digital marketing expert- social media, SEO, SEM, Affiliate and banner advertising
– EDM specialist with over 10 years expertise in customer acquisition and lifecycle management
– E-commerce expertise with proven results managing the end-to-end processes for large retail businesses
– Background in data analysis and project management, with commercial level design skills
– Experienced team and business manager with budgeting and financial reporting skills,

My skill set has been developed over 15 years working in both product, retail and online marketing in B2B as well as retail and consumer marketing environments.