Digital Marketing Lead, PACCAR Australia
Advisor to organizations and business leaders interested in pursuing a business-first digital agenda, with a specific focus on the transformation of the enterprise through technology and data. Areas of experience and expertise include Strategy, Innovation, Marketing Automation, Customer Experience, Augmented Analytics and Blockchain Systems. Santiago is a Digital Marketing and Business Intelligence Expert with a strong background in Strategy & Consultancy. A professional with extensive experience in managing large-scale digital projects covering marketing, sales, service, and web applications. Also, a creative with sharp experience in UX design and digital strategy.
Before joining the multinational PACCAR Inc. as its Digital Marketing Head, Santiago was the Director of Marketing Studies at the Ningbo School of Foreign Affairs in China and Marketing Management lecturer at KBS (Kaplan Business School) in Melbourne. As an entrepreneur, Vela was the co-founder of Beautiful Marketing Australia, one of the first Inbound Marketing agencies in Australia. Santiago also has experience in other industries/sectors including Financial Services, Manufacturing and Government and in a wide range of areas including Change Management and Design Thinking. Santiago’s mentors are influential leaders including Tom Peters, Ken Robinson, Simon Sinek, Seth Godin and Gary Vaynerchuk and his current research include Native Advertising, CRM Integrations in the Cloud, Human Centered Design and Advanced Augmented Analytics.