Chief Marketing Officer, World Vision
A senior commercial marketer with over 18 years experience working for blue chip brands as well as digital start-ups across an array of industries. Known for having a strong vision and challenging the status quo to deliver commercial outcomes.
A passionate and dynamic leader who has successfully led digital & data transformation to support brands to shift towards a customer centric approach to remain relevant in customers lives in a connected digital world.
A true champion of the customer, with expertise in leading teams responsible for digital audience acquisition, digital product development, eCommerce channel management, search marketing, marketing automation and lifecycle marketing, programmatic media buying, customer analytics and insights generation, loyalty proposition development and program management.
A leader who enjoys fostering and nurturing talent and encouraging team members to challenge the status quo, innovate and make a real difference.