Head of Marketing, ANZ
Awarded Marketing Executive of the Year by CEO Magazine Executive Awards 2017; and ranked the #5 most innovative CMO in Australia by the CMO Council in 2017 (#7 in 2016; #16 in 2015). Trisca is a passionate senior executive and developer of great talent, with over 20 years’ experience in B2C and B2B marketing and business development across the financial, education, health and professional services sectors. She has extensive experience in global, regional and national roles within large, complex matrix organisations across America, Asia and Australia.
Particular areas of strength include:
– Designer of global business strategies, practical operating models, marketing campaigns and business development programs;
– Translator and communicator of complex concepts;
– Leader and collaborator of disparate teams;
– Implementer of transformational change; and
– Driver of revenue growth and productivity across multiple disciplines, geographies and business units.
Trisca is passionate about getting the best out of the people she works with, new technologies that drive greater impact and extended market reach, stronger client and customer relationships, and superior revenue growth.