Joel Goodsir, Head of Marketing at Inspirations Paint, discussed “Are you talking to yourself? Improving CX through team member engagement” at the CXO Leaders Summit.
This roundtable explored the ways to drive customer service excellence inside a business. How can we better engage our team members via internal marketing, eLearning, and incentivisation using integrated online platforms?
ABOUT JOEL GOODSIR
Joel Goodsir is a marketing professional with 20 years’ experience. He holds a Bachelor and Masters degrees in Marketing and has lectured in postgraduate marketing at various Universities. Joel is Head of Marketing for Inspirations Paint, the largest network of paint stores in the country, supplying one in every six litres of paint in Australia. He also consults with a variety of businesses on marketing strategy and brand redevelopment and is a Certified Practicing Marketer with the Australian Marketing Institute.