Lynda Cavalera, Deputy Chair, Australian Marketing Institute (AMI)
Lynda Cavalera the Deputy Chair of Australian Marketing Institute (AMI) shared during her session at the CXO Leaders Summit the importance of customers trust in your company and branding and what the dimensions of trust are. She shared information and insights on some of the failed and successful outcomes of trust from what she has witnessed in the industry and explained what we, as marketers, can do more of to build trust.
ABOUT LYNDA CAVALERA
A senior business and marketing executive and accomplished leader with more than 25 years’ experience across multiple industries including financial services, banking, retail, Government, education and NFPs. Lynda has strong strategic experience and commercial acumen, and bring a distinctive capability to synthesise consumer insights and trends to develop compelling brands and value propositions that provide customer solutions across the customer journey in a channel-neutral approach, to create impact, value and advocacy whilst delivering on key business objectives.
As a passionate and innovative marketer she is adept at integrating emerging technologies, channels and trends with the more traditional, whilst simultaneously considering both the marketplace and customer, to achieve positive results and a sustainable competitive advantage.
Currently Deputy Chair of the Australian Marketing Institute, Lynda has a solid reputation as someone who is adept at influencing and negotiating to effectively get things done across all levels of an organisation including Boards and executive teams, even in complex and challenging environments, whilst simultaneously building collaborative and productive relationships and high-performing teams.