The Relationship Era – Don’t Market To Strangers

Alesha Godinho, Head of Engagement, Marketo

Alesha Godinho, the Head of Engagement from Marketo has shared during her session at the CXO Leaders Summit the importance of marketing to the correct audience for your product and why it is worth investing the time to look at the customer lifecycle and establish how we can better engage with our prospects to make them customers and ultimately advocates of our brands.  “Even though most of us have difficulty engaging with strangers, as marketers we seem to have no problem selling to strangers. We spam unsegmented email lists and display annoying pop-ups on websites. We spend exorbitant amounts of money on digital advertising—without even taking the time to learn about our audiences.”
ABOUT ALESHA GODINHO
Alesha is a marketing automation specialist that works with organisations to develop and adapt their digital strategy. Alesha has been working with organisations for 6+ years to streamline a consistent customer experience across channels to drive brand advocacy. In her role at Marketo, Alesha scopes and aligns the right Marketo Professional Services to ensure the engagement platform drives fast wins, supports business goals and drives ROI.

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http://ohsleaders.com.au/

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http://ohsleaders.com.au/

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