Fayad Tohme

Fayad Tohme, Chief Digital Officer, Nova Entertainment

Fayad is NOVA Entertainment’s Chief Digital Officer, responsible for the company’s full digital portfolio.

With over 18 years of digital transformation and new product development experience, Fayad’s career spans across a diverse range of industries within the public and private sectors, varying in size and complexity. He has held senior leadership roles across consulting, strategy, transformation and delivery, with remits to lead and support these businesses into becoming customer centric and agile enterprises while leveraging the power of people and technology.

Fayad joined NOVA Entertainment from Transport for NSW (RMS), where he led the state’s largest customer transformation program, delivering higher quality government services and elevated customer experience. He has also held senior digital transformation roles at Optus and Woolworths.

Fayad joined NOVA Entertainment in May 2018, responsible for leading the business’ digital strategy, to deliver a high value digital audience and personalised customer centric connected experience across all the company’s platforms.

Fayad holds a Bachelor of Engineering degree in Robotics from the University of Sydney and a Master of business Management from the University of Technology Sydney.